New Managing Director to lead international expansion

6 June, 2001

Cecilia Tufvesson has been appointed Managing Director of the retail chain Ordning & Reda. Cecilia is presently with the advertising agency Publicis Welinder where she has held the position of Managing Director since 1997.

As Managing Director of Ordning & Reda, Cecilia Tufvesson is taking over a company which has expanded quickly during the past couple of years. The first Ordning & Reda shop abroad opened in Copenhagen in 1994. Since then the company has become established in 16 countries with a total of more than 50 shops.

“I’m really looking forward to joining Ordning & Reda. The company has a unique concept with a strong brand name and a good foundation to build on. In my position as managing director I intend to further develop the concept and at the same time continue international expansion,” says Cecilia Tufvesson.

Ordning & Reda was founded in 1982, originating in brother and sister Carina and P„r-Erik hnberg’s father’s bookbindery. The business concept is to sell Swedish designed paper and accessory products with an accent on colour, function and quality. The product range, which includes such things as notebooks, address books, diaries, photograph albums, binders, stationery, postcards, wrapping paper, pens and bags, is designed to inspire “a passionate sense of order”. The company is number one in this niche and has shops in the Nordic countries, England, Switzerland, France, The Netherlands, Germany, Austria, Portugal, Spain, Italy, the USA, Singapore and Japan. This year’s turnover is expected to reach around 100 million Swedish kronor. Since the year 2000 the company is a wholly owned subsidiary of the venture capital Company AB Segulah.

“Cecilia Tufvesson has a background in both advertising and the retail trade. This in combination with her experience of extensive operational changes makes her the ideal person to complete Ordning & Reda’s development and economic growth,” says Gabriel Urwitz, managing Director of AB Segulah.

Cecilia Tufvesson, previous to her position at Publicis Welinder, was among other things Managing Director at NK. Cecilia Tufvesson assumes her position as managing Director for Ordning & Reda on September 1st 2001.

For further information, please contact:

Cecilia Tufvesson, succeeding MD Ordning&Reda
Phone +46 (0)8 407 04 00, mobile phone +46 (0)733 77 94 18

Lotta K”hler, PR- and communication manager Ordning&Reda Phone +46 (0)8 728 20 60, mobile phone +46 (0)708 23 67 12,

Gabriel Urwitz, Managing Director AB Segulah,
Phone +46 (0)8 442 89 50, e-mail

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