About us


Segulah is a Nordic private equity firm that for more than two decades has developed companies in close cooperation with skilled business leaders and industrial experts. Our Nordic footprint and One-Team Approach, in combination with a performance oriented and entrepreneurial culture, guide all decisions we make.

Our goal is always that our companies should reach a position where they can prosper long after our three to eight years of ownership. We explore every option to develop our companies by serving as an active, committed and responsible owner. We want to make good companies better – and thereby create value.

The strategy most often focus on increasing sales and earnings through geographic expansion and acquisitions. To succeed we contribute capital, structure, experience and knowledge. An important component in Segulah’ s business model is to appoint boards with industrial competence that can support the management teams of the portfolio companies. Prospective board directors are recruited from our extensive network of industrial advisors.

We focus primarily on majority/control investments in companies with revenues up to SEK 2 Billion.

Facts about Segulah
  • Established in 1994
  • 5 funds since inception
  • SEK 8 billion under management
  • Evaluation of c. 200 investment opportunities annually
  • Over 45+ platform acquisitions and 100+ add-on-acquisitions completed


The capital in the Segulah funds is primarily raised from international pension funds, endowments and private family foundations. In total Segulah has raised SEK 11 billion of capital to five funds. Today Segulah V is actively investing in the Nordic market.

    Fund Established Capital (MSEK) Status
    Segulah I1997200Realized
    Segulah II2000850Realized
    Segulah III20042,400Partially realized
    Segulah IV20075,200Partially realized
    Segulah V20162,400Investing

Business Concept

Segulah is an active owner that initiates change while bringing focus, know-how and capital to the companies to achieve profitable growth. Profitable growth is key to all business development and, in the long run, generates superior returns.

Selectivity is an integral part of our business. Over time we have incorporated a number of criteria into our investment process, the most important of which are:

  • We invest in companies with strong market positions: this is businesses that are strong in a particular geographic area, segment or niche, or whose offerings are clearly distinguished from the competition and have the staying power to attract new customers.
  • We back skilled management teams that recognize opportunities for growth and development.
  • We invest in profitable businesses that can use its profit from existing business in order to expand.
  • We invest in companies with development potential: This can mean new products, services or markets. And it can mean organic or acquired growth.


Are we right for you? If you own – or lead – a medium-sized company and are exploring opportunities for a change in ownership you should consider contacting Segulah.

We offer an ownership option in circumstances of generational transition or when large companies undergo structural and strategic change. We are also an alternative for owners who want their businesses to grow while remaining independent. We focus primarily on majority/control investments in companies with revenues up to SEK 2 billion.

Responsible investor

Segulah supports the UN Principles for Responsible Investment.

Our role is to maximize the long-term return to our investors. In addition to economic and financial aspects that are important to business analysis, environmental, social, and corporate governance (ESG) issues are also taken into consideration.

Segulah’s policy is to support the UN Principles for Responsible Investment:

  • We will incorporate ESG issues into investment analysis and decision-making processes.
  • We will be active owners and incorporate ESG issues into our ownership policies and practices.
  • We will seek appropriate disclosure on ESG issues by the entities in which we invest.
  • We will promote acceptance and implementation of the principles within the investment industry.
  • We will work together to enhance our effectiveness in implementing the principles.
  • We will report on our activities and progress towards implementing the principles.