Docu Nordic

”DOCU has shown strong growth and increasing profitability during recent years. Segulah has been a great support during this period, enabling the business to expand our offering of information services in existing and new markets”, says Stefan Lindqvist, CEO, DOCU.

DOCU is the market leading provider of information services to the Nordic construction industry, also serving the Nordic property and healthcare sectors. The company provides clients with data and market intelligence services, which are critical for its clients to identify and generate sales leads. DOCU operates in Sweden, Norway, Denmark and Finland. In 2016, DOCU reported sales of MSEK 513.

Opportunity. The investment rationale was fourfold: (i) grow within the existing customer base through structured price increases and introduction of new services, (ii) grow the existing product offering in Norway, Finland and Denmark, (iii) reduce churn, and (iv) undertake add-on acquisitions.

What did Segulah provide? Shortly after Segulah acquired DOCU as a carve-out from DOCU Group in the fall of 2014, the company acquired the majority (50.1%) of its main competitor in Denmark, CRM-Byggefakta. CRM was merged with DOCU’s Danish subsidiary Bygge Information A/S, which resulted in significant cost synergies. Moreover, management has with the support of Segulah, also successfully completed seven additional add-on acquisitions.

At the same time, management has successfully improved the operational quality of DOCU’s offering by reducing churn, actively managing subscription prices and increasing sales efforts on larger accounts. These activities have all contributed to strengthen the operations of the company and have contributed both to significantly increasing sales and profitability.

In November 2016, DOCU completed a refinancing, that replaced the original acquisition debt with a new less expensive facility that enabled a distribution of funds to S IV and other investors. In addition, the new facility financed the purchase of the remaining shares in the Danish subsidiary CRM corresponding 49.9% of equity.

The result. On August 2, 2017, DOCU was divested to Stirling Square Capital Partners, a London based mid-market financial sponsor, for an undisclosed amount. The returns from the transaction to investors in Segulah IV were well above expectations.

During the three years under Segulah ownership, DOCU experienced strong growth in sales, both through M&A and organically. This has been achieved by increasing customer penetration and expanding the company’s offering of information services into new verticals and markets. By gaining scale, and through focused price and cost optimization efforts, profitability has improved significantly. Between 2014 and the expected results of 2017 DOCU’s pro forma EBITDA margin increased from 19% to 30%.

Current portfolio

Case studies

Realized portfolio

  • Name Fund Area Acquisition Exit
    Oglaend Industries Segulah IV20142017
    eTRAVELi Segulah IV20102015
    Byggfakta Scandinavia AB Segulah Information services19961998
    EKH Ekonomihuset Segulah I Pension trusts19971999
    Wilkenson Handskmakar´n AB Segulah Retail19941997
    Teli Service Segulah I Repair & logistic services19972002
    Modul-System Segulah I Vehicle interior fittings19992002
    Norfoods Segulah II Food20002004
    EEN Segulah I Music & entertainment19992004
    CCS, Clean Chemical Segulah II Skin- and eye care20032004
    NVS Installation Segulah II HVAC installation20022006
    HMS Industrial Networks Segulah II Communication technology20042007
    Previa Segulah II Occupational health20042007
    Kosan Crisplant Segulah II LPG supplies20042008
    Callenberg Group Segulah II Marine electronics20012008
    Joy Segulah III Retail20062009
    Isaberg Rapid Segulah III Office supplies20072009
    NEA-gruppen Segulah III Electrical installation20062010
    Exotic Snacks Segulah III Food20082011
    Skandinavisk Kommunalteknik Segulah III Sewage systems20082011
    InfoCare Segulah II Electrical repair20042012
    Medstop Segulah IV Pharmacies20102013
    PMC Group Segulah III Hydraulics20052015
    S:t Eriks Segulah III Building products20052015
    Kemetyl Segulah III Chemicals20072016
    Almondy Segulah III Confectionery20082015
    Scan Coin Segulah IV Cash handling20102015